Insight: Unleashing Potential from Pet Parents

Discover the biggest opportunity to grow incremental revenues in the categorry across in-store, online, and omnichannel.

Our 1st party transaction data suggests that while less and less consumers are spending in the pet specialty retail category every year, those who remain are increasingly valuable for brands to retain.

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Driving transaction frequency among existing and high-value customers is essential to increasing sales long-term, especially when the category competition is fierce.